What direct benefits do you receive by being a Sponsor?

An individual or company will, and should, not sponsor a driver on good will alone. It is important that they receive a direct return on their capital, thus making the investment accountable and worthwhile.

There are many direct benefits to a sponsoring company by becoming a part of the Peugeot 206 Super Cup and specifically sponsoring this car, which shall now be explained.

RALLY DAYS
As a sponsor you will qualify to receive a fully inclusive rally school days at the Western School of Rallying. The number of rally days you receive is directly related to the level of sponsorship invested.

This school has recently been voted the number one rally school in the country. The assessing criteria including the quality of tuition, the centre's equipment & circuits and general customer facilities.

• Idea for employee rewards or gifts.
• A perfect prize to create an incentive for increased productivity and improved performance.
• An excellent way to entertain clients or key stakeholders within the business.
  

TRADE SHOW / EVENT ATTENDANCE
A similar rally car was recently the focus of a trade and industry show, appearing on the Sponsor's corporate stand.

As a direct the visitor numbers to the stand doubled on that of the previous year (visitor numbers to the overall event were equal to that of the previous year).

The novelty appeal of having a rally driver and car on the stand encouraged many more people to enquire and as a result receive personal contact with Sponsor's business development staff.

As a result, this multinational company has continued to sponsor the car as they received a direct increase in business by its presence at the Trade Show.

• Have the car, driver and navigator present at your industry trade show and set your stand apart from your competitors.
• Have the same combination available at your annual conference to display to employees the strength and success of your business, plus create an interesting sideshow to the main event.
• Take the car to a PR event to generate interest in your company activities.
  Use your Rally School Days in a prize draw at any of the above events.

ON-EVENT CORPORATE HOSPITALITY
Provide your clients and staff a day to remember by taking them to a rally.

However, this time you will be in a position to take them on a guided tour of the team and drivers enclosure and receive a whole host of background information regarding the cars, the teams and the drivers, all from the rally driver you are sponsoring.

He would explain to you the processes that the cars go through before, during and after the rally. You would be able to see, close-up, the Championship leading Peugeot's, Ford's, Subaru's plus other leading teams.

• Take a tour of the Team enclosures before the Rally commences.
• See the leading cars and teams close-up.
• See the support team at work ensuring that the drivers receive the best possible chance to compete.
  

PICTURES AND PHOTO OPPORTUNITIES
During the rally numerous shots are taken - all will be provided to the sponsors free of charge for them to use within their marketing material.

Visit the on-line gallery to see the quality and variety of shots you will receive.

• Include in your corporate reports.
• Place features on your internal company journal and website.
  

DRIVER JOURNAL
You can create a real buzz in your company by making the rally car and its driver a core feature of your news updates.

Why not receive a regular journal from your driver updating you in his progress and that of the overall championship. Couple that with a video clip and photos and it would create a very useful piece of internal news.

• Place the journal within your website and internal publications.
• Link it to photos of the event and also video clips of the actual drive.